Tuesday, 18 April 2017

Uses Of Who And Whom

Rule. Use this he/him method to decide whether who or whom is correct:

he = who
him = whom

Who/Whom wrote the letter?
He wrote the letter. Therefore, who is correct.

Who/Whom should I vote for?
Should I vote for him? Therefore, whom is correct.

We all know who/whom pulled that prank.
This sentence contains two clauses: we all know and who/whom pulled that prank. We are interested in the second clause because it contains the who/whom. He pulled that prank. Therefore, who is correct.

We wondered who/whom the book was about.
This sentence contains two clauses: we wondered and who/whom the book was about. Again, we are interested in the second clause because it contains the who/whom. The book was about him. Therefore, whom is correct.

Note: This rule is compromised by an odd infatuation people have with whom—and not for good reasons. At its worst, the use of whom becomes a form of one-upmanship some employ to appear sophisticated. The following is an example of the pseudo-sophisticated whom.

Incorrect: a woman whom I think is a genius

In this case whom is not the object of I think. Put I think at the end and the mistake becomes obvious: a woman whom is a genius, I think.

Correct: a woman who I think is a genius

Learn to spot and avoid this too-common pitfall.

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Monday, 20 March 2017

What Are Conjunctions And Interjections?


The function of conjunction is to hook up!These are simply known as joining words. These words join two sentences together so that the sentence gets its meaning.

In simpler form conjunction is a word which joins two words, sentences, clauses & phrases with each other.

e.g.and, so , but, that, as well as,before etc.

This will be more clear from the following sentences. The words marked in "Bold" are conjunctions.

a) Preeti and Supriya are weak in Mathematics.

b) Rohan and Amit are good athletes.

c) Sumit is good in acting but Karan is best.

d) He is small but strong.

e) My brother and I went to the market.

f) Think before you speak.

g) I went to KulluManali with my family.

i) Rohan and Shailesh are best friends.

j) Maruti and Suzuki are two different companies.

So we have seen that conjunctions are very important part of speech as it connects two sentences. If we do not use conjunction then the conversation or writing will become lengthy.

For instance: Let us reconsider example "e".

In example "e' we had joined two sentences.

1) I went to market.

2) My brother went to market.

Speak these sentences: I went to market. My brother went to market. Feeling uneasy in reading....yes.

Now read this sentence:My brother and I went to market. See how simply the message is conveyed.

Really Conjunctions has made the English speaking very simple! Don't you think so?


Think you have reached office in the morning & you find letter. You have opened it and found that it is your "Promotion letter" ! What will be the first word which you speak??? WOW!, YES I GOT IT FINALLY, THANK U GOD !etc .etc...

What are these words called in English vocabulary ?

Yes u got it right. These words are called as "Interjections".

So lets make it simple.

The words through which we express our feelings or emotions are called as Interjections.

e.g. : Wow !! This is a beautiful place.

Some more interjections are alas! Hey!oh ! ouch!Indeed!

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Classifications of Noun

A noun is a part of speech and can be defined as a word used to name a person, place or thing. Everything around us is noun - the people, places, things all are nouns.
Examples: The words marked in bold are nouns.
  • Mrs. Sharma is our history teacher.
  • My car is in the garage.
  • I have won a trip to Europe in this contest.
Classification of Noun:
Nouns can be classified into following categories-:
  • Common Nouns
  • Proper Nouns
  • Abstract Nouns
  • Collective Nouns
  • Countable Nouns
  • Uncountable Nouns
  • Possessive Nouns
A brief description of these nouns is discussed below.
Common Nouns:
It's a name given to a group of similar things or persons.
Man, woman, country, city, airline, building, university, School etc.
Proper Nouns:
It is the specific name of a person, place or a thing in particular. In proper nouns, the first letter is always in capital.
  • India is a developing country.
  • He has booked Taj hotel for his wedding reception.
  • I studied in Harvard University.
Abstract Nouns :
It is the name of a quality, action or state of a noun or we can say the name of something we can't touch, smell, see or taste.
The words like advice, information, kindness, Goodness, Discussion etc. fall under this category.
The following sentences may give more clarifications about Abstract Nouns (marked in bold).
  • Rahul is a very kind hearted boy.

  • The childhood is a golden period of one's life.
  • The Youth is a biggest strength of any nation.
Collective Nouns:
A collective noun is a particular name given to the collection of persons/ things taken together.
Examples: Family, Nation, Army, Association, Committee, team, bunch etc.
Countable Nouns:
The things which can be counted are called as Countable nouns.
Examples: Book. It can be counted as a book, 2 books, many books etc.
Other examples are dog, cat, animal, man, person, bottle etc.
Note: We add "s" at the end of the countable noun to make it plural.
Example: Plural of book is books, chair is chairs, pen is pens etc.
Uncountable Nouns:
These are the things which cannot be counted.
Examples: Tea, Sugar, Water, Air, Rice, Work, Information, Coffee, Sand etc
Note: They do not have Plural Form.
Possessive Nouns:
The possessive form of noun expresses the ownership or belonging. It also expresses the relationships like a family relationship, where somebody stays, works or spends time.
Note: Add apostrophe and's' after a noun to make its possessive form
Example: The words marked in bold are possessive nouns.
  • This is Mike's bike. This sentence shows that 'Mike' is the owner of the bike.
  • These are men's clothes.
  • She is Priya's mother.
  • Are we going to Jack's party?
  • He is Charlie's brother.
  • This is my children's room.

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Saturday, 18 March 2017

Avoid These Affiliate Marketing Mistakes

We all make mistakes. It's part of the process of learning. But some mistakes are greater than others. Take affiliate marketing as an example.

It's considered to be the easiest and quickest way to make money online. Yet for some people it just doesn't work. The concept is pretty straight forward. As an affiliate marketer you earn commissions by promoting other people's products or services on the internet. You find a product you like, promote it to a target audience, and earn a piece of the profit for each sale that you make.

So where do people go wrong. Here are 5 common affiliate marketing mistakes to avoid.

1. Don't Expect Instant Success

Affiliate marketing online can generate revenue fairly quickly. Having said that, a life-changing income won't happen overnight. It takes time to build an audience and a customer base. If you accept that making money with affiliate marketing is a legitimate business model you'll realize that you have to put appropriate business strategies in place to succeed and these take time to implement.

2. Don't Target A Large Generic Audience

You'll have more success if you target a smaller niche market rather than a massive market. For example, 'weight loss' is a massive market. But 'weight loss for women over 40' is much more niche and targeted. The most successful affiliates directly target a specific niche market which a product or service that is designed for people in that market.

3. Don't Give Up Too Quickly

Affiliate marketing is a competitive business. And many people give up right when they are on the brink of developing of success. You can make a profit from affiliate marketing but you need to take a long-term view and commit to a least 1 or 2 years to build up your business.

4. Don't Promote Anything and Everything

Restrict yourself to a handful of high-value products that have good reviews by customers. Don't just promote all and every affiliate program that pays out high commissions. Promoting anything and everything, with a new offer going out to your email list or website visitors every day, is a quick way to get dismissed by your audience.

5. Don't Be Like Every Other Affiliate

Don't forget that there are many other affiliates promoting the same products and services you are.To encourage people to buy from you, rather than another affiliate, create a bonus, such as an eBook, report or video that someone would be happy to pay for. By doing this you add value to the purchase, something that the majority of other affiliate marketers never do.

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Points To Consider Before Starting an Affiliate Home Business

What to Consider before starting an affiliate home business?

1. Do You Have Any Internet Marketing Experience?

It's all very well deciding to start a business from home in internet marketing or more specifically as an affiliate marketer but you're going to need to gain some knowledge in at least the fundamental skills of online marketing before you can expect to make a decent monthly income. You might have seen the many "sales pages" out there offering the latest piece of "just one click" software which makes you thousands each day without even having a website or any prior knowledge. But if you want my advice, stay away from those. If it really was that straightforward, wouldn't everyone be investing $39.00 to buy the software? The ClickBank screen shots you see are actually their earnings from the thousands of sales they've made from their $39.00 piece of software. In reality, you need to be prepared to invest in yourself and get trained in internet marketing.

2. Do You Own Your Own Website?

Whilst it is possible to earn money with some affiliate programmes without, you will increase your earning potential greatly by having your own website or blog with which to market the products or services you are planning to become an affiliate of. Better still, you should look at creating a website in order to start promoting yourself, You Inc! If people come to know and trust you as an honest genuine person (which I am assuming you are!) then they will be more likely to buy from you than the next person they come across who is recommending the same products as you!

3. How Much Time Do You Have For Your New Business?

It's important when you get started to know exactly what time you do have to put into your new home business. Map it out in a DMO (Daily Method of Operation). Get a blank week view of a diary or calendar (you could create this in a spreadsheet). Plot your current commitments like your job e.g. if you work 9-5, mark out that part of your diary or calendar as JOB. If you have dinner with your family between 5-6pm, mark it on the diary. If you go to the gym every Wednesday after work, mark it in the diary. When you are finished, you should now have a clear view of how much time you have to spend on building your business. If you have very few time slots left on the diary, then you will need to consider whether you can sacrifice any of the other commitments in favour of more time for your business (I don't recommend you drop your family time!) or you will have to market with more of the paid methods that take up less time but will of course cost you more money which brings me to my next point.

4. Do You Have Any Money To Invest?

It is possible to build an income online with very little marketing budget but you should be prepared to invest some money upfront whatever opportunity you partner with. The best affiliate businesses are the ones that offer top tier products of high value that people need and are interested in. Let me ask you this, would you rather try and find 100 people to buy a $40 product for a $15 commission a time or sell one product and earn anywhere from $1500-$16000? I know which I would rather do. Find an affiliate business with high ticket items.

5. Which Products or Services Are the Best to Refer

We've already covered this in part. Look for high value products, something that you would be happy to purchase yourself. Without purchasing and using a product yourself, you can't hope to be any good at referring it.. Would you refer a restaurant to a friend if you hadn't even eaten there yourself? What about a film at the movies that you hadn't even seen? Find a product that is within a growing market or trend. In this economy more people than ever are looking for ways to make the most of their money and earn more of it or have it working for them so financial products and wealth creation education is a popular trend. Internet marketing education of course is another huge market.

6. How Much Do You Want to Earn?

Goal setting is important in any business whether you are working for a boss or running your own affiliate business from home. Even more so in the latter case because you are accountable to no-one but yourself. So if your plan is to replace your job income with your home business so that you can sack your boss or pay off some debt then write it down and work the figures backwards so you know exactly how many products you need to sell per day/week/month to realise your goal. Of course if you are in a job earning $2000-$3000 per month and you have chosen a top tier direct sales company to refer products for, then it's not going to take many sales to quit your day job! Refer back to Point 4

7. Are You Serious About Replacing Your Job?

Many people talk about quitting their jobs, escaping the rat-race but never actually do anything about it. Or they start a part-time home business but don't treat it seriously enough for it to grow to a level where they can comfortably leave their job. Whether it's part-time, full time, home based or a brick and mortar business, building a successful business requires consistent time and effort. Put a plan together, create a DMO like we talked about in point 3, set some goals and work hard. The reason most people fail is because they just don't want it bad enough. If you want to "get out" badly enough, you will do whatever it takes.

8. Have You Considered All The Options Out There?

There are many options out there when it comes to earning money online but this article assumes that you have made the decision you want to start an affiliate home business versus joining an MLM for example or starting your own ecommerce site. So when it comes to affiliate marketing, there are hundreds of options out there. You can join marketplaces such as ClickBank and Plimus for example and promote low cost items like digital products, ebooks etc. There are other networks you can join to refer physical products. Many of these large marketplaces and networks have low cost products and therefore the commissions per sale are small. A lot of large well known companies are now using affiliate marketing to increase their exposure. On the other hand, you can sign up with companies like Amazon as an affiliate. In fact, many of the services you might buy on the internet when you start learning how to market probably have affiliate programmes attached to them. Domain hosting, bookmarking services, article submission software, the list goes on. Then of course there are the high value, top tier products from which to earn high upfront profits. This would be my recommended business model.

9. Single Income Stream or Multiple Income Streams

Of course, you want multiple streams of income. If you have any kind of website where you offer value that you use in your marketing efforts, why not have a Recommended Resources page that lists all the tools you use to grow your business, with a link (your affiliate link of course) to the main sales website for each particular product. Affiliate marketing in it's simplest form! Banners on your main website for relevant brands work too. If you are building a list through your website, you can broadcast offers of other related products to your subscribers as part of your marketing plan.

10. Are You Up For It?

It takes discipline, belief, desire and consistent effort to build a successful business. Three of the four things I just mentioned are about having the right mindset. The other one is just about putting it into practice. So working as hard on yourself as you do on your business is also vital to your success. If you are not prepared to spend time studying and reading to improve your mindset, then you may as well resign yourself to the 9-5 of your job for the rest of your working life! All it takes is 15 minutes per day - so do you have what it takes to grow a successful affiliate home business?

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Twitter Marketing Tips

Always test headlines. Headlines are the cornerstone of Twitter. Mastering the art of writing on Twitter is crucial to the success of this support. Most of the content is consumed today in the flow - a constant stream of moving titles swept Twitter, Facebook and other social networks.

Use hashtags wisely. It is like a busy mall - millions of people scattered around the mall with thousands of different conversations simultaneously. Imagine you are a merchant in this mall shoes. Do not you want to connect directly with people who talk about shoes? Of course you would. A hashtag allows you to do so.

Incorporate Twitter cards. It maps correspond to adding an attachment to an email. It is primarily text based. This new feature allows to include a richer multimedia experience. Once you have the code required on your blog, Twitter will automatically add the image or video found on the URL of your blog you share on it.

Increase Retweets - Keep It Short. According to research by Tracksocial, the ideal length of a tweet is 100 characters. Keep tweets under 100 characters provides enough space for your followers to retweet (RT) and comment when they share.

Increase followed - Follow to follow. This tip is an incredibly simple thing to implement. Follow the Twitter account called @MagicRecs. It was created by Twitter as an experiment to help users to find new people to follow and receive content recommendations via direct messages.

Increase performance. Twitter is a stream moving fast. The new content grows older content in the channel. Subscribers must browse your feed to see all your updates. Have an important Tweet you want them to see? Looking to promote a special offer? Simply "pin" this tweet. When you pin a tweet, tweet it keeps it at the top of your Twitter stream, resulting in more attention and traffic. When someone visits you on Twitter, the first tweet they see.

Optimize your Twitter bio. "Make sure that your corporate identity and voice are well marked," says Jon Ferrera, CEO, Nimble, a social CRM provider. This means having a biography that tells people who you are and includes a link to your company website or landing page - and having "a consistent tone so that people clearly understand who you are and what you do .

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Content Optimization for SMO

The entire world is speaking about social media optimization, but it does not mean everybody really gets it to the point. They definitely have not known what does the verb "to optimize" mean. Some brainiac might state that the roots of this word go to the Latin word "optima". Well, maybe they are right, but there is a better definition. According to the dictionary of the 19th century, to optimize means "to act as an optimist", also meaning "to make most of". Yet, back in the 19th century they have already known where it's at.

So, let's go for it. Here are some bullet points to take into consideration for Social Media Optimization:

1. First of all, increase your linkability:

Apply catchy and branding headlines, update the content as often as it is possible and don't forget about creating sticky content features such as downloads or rules/lists.

2. Secondly make bookmarking and tagging easier:

That means that you need to aggregate relevant tags to every blog post so that these posts will be able to appear in the aggregations listed by keyword. Additionally, it is recommendable to use quick buttons in order to let audience save a blog to any kind of social bookmarking tool. Finally, but not less importantly, try to reward inbound links.

3. Furthermore, intent to help your content travel:

Offer email subscriptions, provide direct links for visitors in your social media post content.

4. Blog networks for SMO:

Find blog networks which might be helpful in distribution of the content.

5. Social media benefits for both marketers and consumers:

As far as social media has occupied a significant position in cyber life, it is reasonably enough to conclude that they represent an advanced set of behavioural patterns both for marketers and consumers. Use the rule of four actions and your SMO strategy will result outstanding. So, if you are able to implement changes in order to optimize your work as much as possible, include the following: content, measuring, listening and socializing.

Simple is that! The most important part of the fore-mentioned is socializing. This mechanism is always in demand when a social object needs to be bookmarked, digged, reposted, liked, favourited, followed, stumbled upon or whatever. Due to the fact that the content is not read by a limited group of people, it gets spread fluently, becoming relevant at the same time.

Hence, your content should be posted in the right category. The certain thing is that due to commercial interests plenty of companies intent to show social media more complex than it really is. But from the realistic point of view, it is all manageable.

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