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Saturday, 18 March 2017

Content Optimization for SMO

The entire world is speaking about social media optimization, but it does not mean everybody really gets it to the point. They definitely have not known what does the verb "to optimize" mean. Some brainiac might state that the roots of this word go to the Latin word "optima". Well, maybe they are right, but there is a better definition. According to the dictionary of the 19th century, to optimize means "to act as an optimist", also meaning "to make most of". Yet, back in the 19th century they have already known where it's at.

So, let's go for it. Here are some bullet points to take into consideration for Social Media Optimization:

1. First of all, increase your linkability:

Apply catchy and branding headlines, update the content as often as it is possible and don't forget about creating sticky content features such as downloads or rules/lists.

2. Secondly make bookmarking and tagging easier:

That means that you need to aggregate relevant tags to every blog post so that these posts will be able to appear in the aggregations listed by keyword. Additionally, it is recommendable to use quick buttons in order to let audience save a blog to any kind of social bookmarking tool. Finally, but not less importantly, try to reward inbound links.

3. Furthermore, intent to help your content travel:



Offer email subscriptions, provide direct links for visitors in your social media post content.

4. Blog networks for SMO:

Find blog networks which might be helpful in distribution of the content.

5. Social media benefits for both marketers and consumers:

As far as social media has occupied a significant position in cyber life, it is reasonably enough to conclude that they represent an advanced set of behavioural patterns both for marketers and consumers. Use the rule of four actions and your SMO strategy will result outstanding. So, if you are able to implement changes in order to optimize your work as much as possible, include the following: content, measuring, listening and socializing.

Simple is that! The most important part of the fore-mentioned is socializing. This mechanism is always in demand when a social object needs to be bookmarked, digged, reposted, liked, favourited, followed, stumbled upon or whatever. Due to the fact that the content is not read by a limited group of people, it gets spread fluently, becoming relevant at the same time.

Hence, your content should be posted in the right category. The certain thing is that due to commercial interests plenty of companies intent to show social media more complex than it really is. But from the realistic point of view, it is all manageable.



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